Beyond just creating a good-looking store with aesthetically pleasing displays, retail store design is a well-thought-out strategy to set up a store in a certain way to optimize space and sales. The way a store is set up can help establish brand identity as well as serve a practical purpose, such as protecting against shoplifting.
Retail store design is a branch of marketing and considered part of the overall brand of the store. Retail store design factors into window displays, furnishings, lighting, flooring, music and store layout to create a brand or specific appeal.
A retail store has one goal and one goal only: to get consumers over the threshold of a store, and influence them to part with their cash. There is a real art to getting it right.
With years of experience in delivering commercial interior designs, we are masters of this art. From initial planning through to implementation and delivery, the trick to getting retail interior design right, is understanding the consumer.