RETAIL

A retail store is not just a good-looking store with aesthetically pleasing displays; it should be a well-thought-out strategy in a way to optimize space and sales. The way a store is set up can help establish brand identity as well as serve a practical purpose, such as protecting against shoplifting.

Retail store design is a branch of marketing and considered part of the overall brand of the store. Retail store design factors into window displays, furnishings, lighting, flooring, music and store layout to create a brand or specific appeal.

A retail store has one goal and one goal only: to get consumers over the threshold of a store, and influence them to part with their cash. There is a real art to getting it right.